The
doom and gloom mongers may have had it all their own way in the IT
industry over the past two years but there are signs aplenty that,
within certain sectors, the market is expanding significantly again.
The growth in wireless networking is well
documented, as is the seemingly endless appetite for security
solutions, arguably the sector for which 9/11 had only positive
repercussions. But one area out of the main focus, yet subject to
exponential growth, is the ‘appliance’ based solutions market, a
market that international research giants IDC states as being worth
some $13 billion worldwide. No mean figure for a sector that is
little understood…
The principal concepts behind appliances
are easily understood. Like domestic appliances, IT appliances serve
particular and specific functions. So, as you would expect to have a
separate cooker, washing machine and dishwasher, each with their
own, well-defined domestic function, so too in the office
environment you are expected to use separate appliances for
applications such as file and print, security, Web services, etc.
Where then, are the really interesting
applications that are providing market stimulus? Five years ago
pundits were predicting that the major drivers for demand would come
from SMEs lapping up opportunities to buy low-cost, pre-built
systems that served all of their small business needs but did not
require expensive, outsourced IT consultants to configure and manage
them. Here we are talking Internet access, mail, file storage, print
services and other similar functions, all provided in a neat and
easy to install box, or series of boxes, quietly stacked in the
corner of the office, like a set of hi-fi components.
As an example, one of the oldest players
in the UK appliance market, Equiinet, started by addressing the
needs of the SME, but soon changed track when it became apparent
that SMEs are particularly resilient when it come sto having hard
earned cash prised from their firmly sealed wallets! Especially with
so many having had their fingers burned badly in thepast with unwise
investments in unnecessary technologies. So, rather than finding the
“all in one” SME solution was sufficient in itself to encourage
buyers, instead, growth came from specialist needs, such as local
caching - just one of several features built into the appliance. And
customers for these early appliance solutions came not from the SME
sector, but from medium to large organisations requiring tens and
hundreds of boxes.
In recent times, appliance companies have
discovered enormous potential in the education sector, which has
again encouraged the development of specialist solutions. The
education sector is set to be particularly well served by appliance
vendors where value for money is always paramount and the concept of
a succinct, standalone solution that works out of the box with
minimal training is particularly appealing.
The growth in the appliance market is
clearly coming from niche solutions or vertical market applications,
for which an appliance-based approach has particular and obvious
attractions. Accordingly, appliances in general have common appeal.
The basic premise of an appliance is that you don’t have to
wrestle with Cdbased software installations to build your
application and then spend days getting it working. The idea is to
simply unpack the box, wire it up, power it up and - there you go -
a working, installed system. Beyond this, common to most appliances
is a browser-based user interface that, in theory at least, enables
simple straightforward configuration as and when necessary. That
said, in the past we’ve seen many less than perfect examples, but
equally some excellent, totally intuitive interfaces. The benefits
of keeping it simple include less downtime through human error and
the obvious saving on not requiring expensive training courses and
ongoing consulting support. So, somewhat ironically, the most
successful appliances to date have appealed more to the larger SMEs
and large corporate users, in stark contradiction to the early
market fortune tellers. But this is hardly surprising when you
consider that most technological innovation over the years has found
its formative markets in this sector. Security appliances were the
first to achieve mass market appeal. Indeed, it was probably this
market that accelerated Nokia’s presence as a mainstream IT
supplier with its strategic relationship with Checkpoint, arguably
one of the most successful IT start-ups of recent times and a great
example to countless pretenders. This magazine provides clear
evidence of the importance of the ‘appliance’ bandwagon, with
Symantec having adopted this approach with their VPN series of
Firewalls. What’s that about old dogs and new tricks? Surely more
interesting still are the ‘around the corner’ technologies that
are set to drive second generation development and catapult the
appliance industry into its second stage of growth towards mass
market, long-term acceptance. This publication features two notable
entrants to the appliance market place. The Expand packet shaper
allows you to transmit more data through your existing networks, an
interesting and relatively new application for which the benefits
are easily defined. By supplying the application as an appliance, it
works independently of other network system elements, affording
suppliers an opportunity to promote the system irrespective of the
existing infrastructure. Possibly more important, users can assess
the systems features and capabilities without necessarily being tied
into an incumbent vendor that may have less appropriate solutions.
Equally interesting is the Toshiba Network
Monitor, as it attempts to introduce a fundamentally new approach to
a well-established and oft-abused market sector; network management.
This, like many previously successful products - not least Lotus
Notes - was born out of frustration. Invented by academics within
Manchester University, the system is being commercially exploited by
Mutiny who in conjunction with Toshiba identified a market
opportunity that could only be satisfied with an appliance-based
solution. Having observed the network management market sector since
the early ‘90s, I am inclined to believe they have a point.
Indeed, the number of management systems that either fail to be
implemented or end up as shelf-ware soon after deployment never
ceases to amaze me and many others.
It is not uncommon in the past for IT
departments to spend close on 12 months deploying just the first
module of a so-called “global” modular management system. And
even then it often didn’t do the job they wanted it to.
The appliance-based approach to management
provision makes more sense. The first advantage comes with ease of
installation. Anyone who has wrestled with a complex software
installation will require little persuasion as to the benefits of a
system that arrives pre-installed. Appliance vendors claim that many
users could justify the investment in a boxed solution just by
analysing the costs of getting software solutions installed and
operational. Some vendors would have us focus heavily on the fact
that the system can be installed and configured in a single day for
the majority of users. In a network management context, such a claim
is significant and certainly the exception to the norm.
An aspect of an appliance-based approach
that I find attractive is the concept of next generation “plug
‘n’ play”, more accurately titled “plug and forget” by
John Earley, the CEO of Mutiny. Because appliances operate
independently of other applications and hardware, there is very
little risk of interference by third-party systems with their
operation. Furthermore, having configured the appliance for its
function there is minimal risk of unwanted configuration changes or
accidents.
Analysing Return On Investment - ROI - is
paramount these days and, once again, here the argument for
appliances is compelling. One popular argument is that a network
appliance, such as a monitor, is like adding an extra IT
administrator to the team. This can be difficult for IT management
to stomach, particularly if it means hacking staff
numbers/colleagues. But rational examination of the issues reveals
that this might not be so radical. Adding a bandwidth optimiser, for
example, allows a job to be performed, which if processed manually
would be almost impossible to calculate and so staggeringly boring
as to ensure that it was never done properly. Equally, keeping a
manual tab on security issues would be just as mundane and subject
to human error. From a monitoring perspective, most IT managers
would shy away from having a member of their team check all systems
daily; let alone 24/7. It doesn’t even necessarily mean reducing
staff, but freeing them up to carry out far more productive tasks.
This brings us to the ultimate point of
justification for appliance-based solutions.
Where there is a compelling argument for
an application to be operational 24 hours a day, 365 days a year,
the ‘appliance’ case is made. If it needs to be done, but the
doing is too laborious for words, then an appliance that is truly
‘plug and forget’ has to be well worth considering as a more
reliable alternative to the manual equivalent. And a cost-effective
one at that.